On Dec. 14, Oilprice.com looked at how the drop in the price of crude was affecting air fares. While motorists were enjoying low pump prices, we found, air travelers were paying the same for a ticket as they were before the oil slump.
That was attributed to airlines’ practice of buying backlogs of jet fuel at older, higher prices long before the price of oil started falling, as well as their efforts to reinvest in themselves to improve operations.
The conclusion was that for 2015, the price of a barrel of oil would rebound to around $80 per barrel, and that fares would drop once the airlines used up all they oil they bought back when crude cost more than $110 per barrel.
That report also mentioned consolidation – mergers – which have a tendency to reduce competition and so allow airlines to set prices with a reduced fear of being undersold. And that turns out to be where air fares stand nearly three months into 2015. In the United States, for example, there remain only four major airlines: American-US Airways, Delta, Southwest and United.
This is not a recipe for fierce competition. In fact, Vinay Bhaskara, an industry analyst, writes in Airways News, “We are unquestionably living with an air travel oligopoly.”
As before, the fuel savings are going into reinvestment in the airlines and, understandably, rewarding investors who have spent years earning little from airline stocks when fuel prices were high. But the people who actually pay the fares are still being left out.
“In the short-term, the answer is: There really is no benefit for the consumer,” Jeff Klee, CEO of CheapAir.com, an California-based online travel agency, told The Guardian. “[A]irlines don’t price their flights based on their cost. In the short term, they price it based on demand.
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“Unless demand changes, just because [airlines are] paying less [for fuel], they’re not going to pass that savings on unless they have to,” Klee said. “And they don’t right now. People are traveling and the flights are full.”
That view isn’t universal, though. For example, the International Air Transport Association (IATA), a global airline representative, says air fares are likely to drop by 5.1 percent in 2015 from the previous year. And that’s backed up by Orbitz.com, the Chicago-based travel website. So far this year, it says, air travel prices globally have dropped by 3 percent compared with the same period in 2014.
But none of the savings comes from the four major American airlines left standing. And that has consumer groups demanding that lower fuel costs be passed on to customers.
“We have seen six months of steadily dropping [fuel] costs,” said Paul Hudson, president of FlyersRights.com, in a letter calling for lower fares. “By any measure, the money saved by airlines should be reflected in lower airfares.”
Bijan Vasigh, Professor of Economics and Finance at Embry-Riddle Aeronautical University in Daytona Beach, Fla., says it’s too soon to forecast the direction of air fares for this year, but adds, “I’m not really optimistic.”
The key, Vasigh says, is competition, something that is supposed to be at the very core of a free market. But as long as flights are full, at least on U.S. airlines, he says, there’s no incentive for them to cut prices, regardless of the price of fuel.
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