8 Major Retailers Offering Discounts to Compete With Amazon Prime Day

Photo to accompany story about other deals on Amazon Prime Day, AdobeStock | Aleksei

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Amazon Prime Day, which was delayed this year due to the ongoing pandemic, kicked off on Tuesday, marking the unofficial start to an extended shopping season.

But Amazon isn’t the only place to save. 

Retailers across the board are seizing the opportunity to hold their own competing savings events on holiday favorites. And while many have offered their own deals around Prime Day in the past, the competition will be even fiercer and more widespread this year. Plus, offers from cashback aggregators and shopping portals will offer even more opportunities to save.

The sheer number of early holiday promotions can make it easy to want to splurge, but be smart about your shopping this week. Remember, retailers will continue running promotions throughout the season. If there are a few deeply discounted items you know are on your list, go ahead and purchase. But it can pay to plan your spending limits before you browse and resist impulse buys to keep your budget in check.

Pro Tip

Use a cashback portal like Rakuten to get savings above and beyond retailers’ advertised discounts. 

To get you started, here are some of the best deals we’ve seen so far outside of Amazon’s orbit. We’ll be updating this article all week with additional sales and deals worth considering as they pop up, so check back frequently.

Ongoing Sales

Some major retailers are hosting online sales. 


With ShopBop’s annual fall event, you can save 15% on clothes and accessories when you spend $200 or more; 20% on orders of $500 or more; and 25% on orders of $800 or more, with code FALL20. You can also add a discount from Rakuten, a popular cashback portal, and get an additional 6% off. Since ShopBop is a subsidiary of Amazon, Prime members can connect their accounts to get free, two-day shipping.


There’s also a lot of potential for significant savings at Macy’s. You can get an additional 25% off a variety of apparel, shoes and more with code FALL.


At Gap in addition to the 12% cash back on Rakuten, you can get 40% off everything plus an additional 50% off sale styles. To do so, you’ll need to enter your email address, and you’ll receive a unique code to use at checkout.


Electronics store BestBuy is hosting a sale with up to 40% off clearance and open box items. This includes laptops, tablets, computers and even appliances such as refrigerators and microwaves.


JCPenney’s “Cyber Days” is going on through Wednesday. You can get up to 30% off a wide variety of items, including both men’s and women’s apparel, toys and even jewelry with code FANCY. 


Budget retailer Kohl’s is also offering an additional 15% off your purchase both in-store and online with code YOUSAVE. The promotion ends October 18.

Amazon Competitor Sales

Some of Amazon’s biggest competitors are joining the fray too.


Walmart’s “Big Sale” event is going on now, offering savings on some very popular  products. For example, we’re seeing an Echeleon Connect indoor cycling bike for $499, down $100. You can also get a head start on holiday shopping and consider picking up the Super Mario Party Nintendo Switch game for only $39.99, originally $59.88. Even Apple AirPods Pro are on sale for o $199, down from $249 originally.


Target’s “Deal Days” will be taking place on October 13 and 14, the  same dates as Amazon’s Prime Day. Target will be offering hundreds of deals on popular toys, electronics, beauty essentials and more. It will  also be offering Black Friday pricing throughout the month of November, although the chain  hasn’t announced exactly what that entails.

Cash Back Portals

A way to save on all online purchases is to use a cashback portal such as Rakuten, which can help save you significant cash on everyday purchases. Most of the time these deals range from 1% to 5% cash back, but there are bigger savings to be found this week.

Rakuten is offering a whopping up to 15% cash back on Tuesday, October 13, from major stores such as Bloomingdale’s, Glossier, Old Navy and more.

Bottom Line

If you want to get started on your holiday shopping soon, this week is shaping up to be a good one to do so. With cashback and site deals across many popular retailers, there’s potential for some pretty significant savings.